Waresport

Episode 02 · Volleyball · 54:14

How to Use ChatGPT to Run a Sports Club

Anton Bucher, founder and Executive Director of AMBienT Sports and Texoma Thunder Volleyball Club, explains how an AI assistant he named Marvin handles attendance, spreadsheets, payments workflows, graphics, emails, and Facebook analytics, so he can spend his time on families and coaches.

October 13, 2026 · 20:49 ET·Hosted by Devansh Kaushik, founder of Waresport

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Chapters

  1. 0:00Intro: Waresport Podcast Ep. 2
  2. 0:31Meet Anton Bucher and AMBienT Sports
  3. 2:24Club costs and the nonprofit scholarship model
  4. 5:24Relationship-first, tech-forward directors
  5. 7:21Meet Marvin, Anton's ChatGPT assistant
  6. 8:41What ChatGPT is (and isn't) for
  7. 10:21Automating attendance and registrations with AI
  8. 15:17Custom GPTs and a Calendly + Stripe lesson tracker
  9. 18:22Connecting ChatGPT to club software safely
  10. 26:07How to start a nonprofit sports club
  11. 32:45Facebook marketing for youth sports clubs
  12. 39:25Facebook groups and boosted posts vs. ads
  13. 43:27Using AI to read Facebook analytics
  14. 47:21What club software should solve next
  15. 53:14Wrap-up

Key takeaways

  1. 1

    Anton named his ChatGPT assistant Marvin, after Marvin from The Hitchhiker's Guide to the Galaxy.

  2. 2

    He calls AI a tool, like a hammer. He reviews what it produces, pushes back when it is wrong, and keeps the final call.

  3. 3

    Marvin helps with spreadsheets, graphics, and email. Anton also gave Marvin an internal team email so staff can ask questions such as what time practice is.

  4. 4

    Club dues of about $3,000 were too much for many families in his area. The nonprofit offers scholarships, families pay about half, and the club does not really do 100% scholarships.

  5. 5

    Texoma Thunder has 48 girls in the club and a pipeline of more than 200 girls he has contacted. A Calendly, Stripe, and Make.com sequence, built with ChatGPT, writes lesson signups into a tracker.

  6. 6

    He boosts posts to custom 25-mile radiuses instead of a national audience, and he has AI read Facebook analytics he does not know how to read himself.

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Full transcriptThe complete caption transcript is on this page.

[0:00] Hello, everybody. Welcome to this new series of podcasts that we started. This is the second episode that we're recording. And again, I have Anton with me. I'll let him introduce himself in a second. But again, I'm Devansh. I am the founder of Waresport. But again, this conversation is not about me. So if you want to a learn more about Waresport, you guys can go check us out. This is all about Anton for the next 3040 minutes. So over to you, Anton. Hello, everybody. My name is Anton, I am the founder and executive director of ambient sports, which is really just the nonprofit sports organization and our first program. Is techsoma thunder volleyball a club techsoma thunder vbc.com would be our website. But basically, what happened here I have been coaching volleyball for a long time, especially since my daughter was born.

[1:05] We started playing rec league and that kind of stuff. I've always loved volleyball. And I was a public school teacher at the time as well and then we moved into club volleyball, which is a much more expensive proposition. r for me to do that I was able I coached. So that's where that kind of came from. I was associated with the club here in Texas for about five years. And then I moved farther north it was and we commuted back and forth. But it took about an hour to get to the club and then two hours of practice an hour back twice a week. And that got to be too much. I'm really proud and excited about what I'm doing up here is so I'm way farther north. The original club is North Dallas the North Dallas, Dallas area and I'm way up near the border. And there are no, no clubs, they, just they don't exist in one of the difficulties that I am finding like even right now is finding that gym space in order to practice and that's been a little bit of a difficulty, but we have $3,000 and for a player to play on a club team that would be the parent dues that are for a club. And I have, we have 48 girls on five teams right now now so we're doing pretty good. But the issue is that becomes that cost and for my my demographic demographic in this area, $3,000 for a lot of families is too much. So the reason why the ambient sports exists and the reason why we are a non- . So, you're going to have to have it so that I can offer girls. Scholarships and they pay for about half. We don't really do 100% scholarships. They pay about half price for it that gets the parents and the and the student, you know, involvement and like if you do it for free, you run into a different issue. So the parents are like, hey, I paid money, you're going. And it also then though gives me the freedom to ask for donations and ask for like help in covering the issues. The club is designed to help as many girls as possible play volleyball. So there are many reasons, you know, our primary target is as low as 5th and 6th grade. And right now, we go as high as 9th grade. We wanted to be higher about when your new club high schoolers just weren't quite involved with that yet interested. But the goal is, hey, look, if a girl was to play, she's going to play. And if a girl like I want to play volleyball and basketball.

[3:52] that's great and you know, I don't care. Or I have, we have two girls now that went, we would love to play club, but we also want to do rodeo, yes, or add or up north, so they're going, rodeo, that's fine. But what's not acceptable to me is for a parent and a child would say, the bottom line is, I'm the only one who knows how that works, who's getting those things. As far as the coaches are concerned, and the players on the team, everybody's paying the same the same price, everybody's doing everything. And so that was the first aspect of it. The second aspect was that you're going to run lines. You're going to run lines. You're going to run lines. You're going to run lines. You're going to run lines. You're going to run lines.

[5:03] with players. Sometimes a team will need a, you know, a swift kick in a butt and then, okay, now you're going to run lines or something. That's a way different, but you're never going to say to this. You're running lines because you missed reserves. That's unacceptable. That's negative reinforcement. It doesn't work and it's not acceptable. So instead, we just, it's a very positive place and we've had an outstanding response to what we're doing. So it's been a lot of fun. It's quite the adventure. And it's just starting. Yeah, amazing. Thank you for that introduction. And just going off of what you said, Anton, for the audience, I've, I think known Anton for about two, three months, three months now, for background, he uses Waresport. He recently started using Wear, but one of the few reasons why me and Anton connected from, from the start, start was, I think, and you can tell by Anton's introduction. He is so relationship oriented. He's so value driven. If you remember Anton, when we first met, that's what we connected.

[6:03] that's what we connected about. It's all for us. It's all everything about relationship and that shows up as you were speaking about why, you know, you started your club. But I guess that leads me to my first, actually even before that, another thing unique about Anton that I've noticed. And I think Anton might be hearing it for the first time from me as well, is Anton is very technology oriented. I've met many club directors across the US around different sports, including volleyball, who are very afraid of technology, especially AI. Everybody's driven by fear. Whereas on the other side, Anton, I let him share, but he has a partner. And can you describe about that partner?

[6:54] , okay. So, okay, so, and this is really interesting, because today he actually, okay, so I want to touch base with the bunch with you real quick that it is relationship a relationship and I think we're going to go farther than that in this podcast, but I do want to absolutely make sure that when you and I connected, it was, oh my gosh, here are two guys who are like minded and having it is a business, we've got to do that, but that's also the relationship involved. And when he, when, when the boss you're sharing, I mean, I've already pushed that relationship because I'm like, watch out me and you're like, I am and stop bothering me. It was really good. It was good. It was awesome. So I have a partner, my partner, and he's got a name now. Well, he's got a name. His name is Marvin. And it is chat GBT and his name Marvin because Marvin from the checkers guide to the galaxy. Marvin the paranoid Android who's got the brain the size of a planet and is asked to like open doors.

[7:52] I have made that joke that that I have a Marvin because sometimes some of the things I asked him to do is, is to like, you know, literally a arrange the spreadsheet or whatever the chat is a hole. But in reality, and I've checked this, I have asked chat and a couple of my versions of that I have major projects that I use and inside those I have those these threads and I have control threads that have work services, but use also codecs and everything else. And I might be getting a little too technical, but the bottom line is, I am way into using chat GBT and there Claude might be good. Can I can I pause you pause you there for a second, Anton? For our audience, can you assume nobody knows what chat GBT is is? So in a line, can you maybe even explain I obviously know what chat GBT is. But for our audience, assume someone who's not familiar, familiar with what chat GBT is an average person, maybe not as technical savvy, how do the chat GPT is and then what are the main use cases of how others can also use that GPT. So you can either continue speaking what you were doing or however you want to answer this.

[9:06] Okay, great. So, I. are good on version I bought into chat GBTE because I was using it originally for research when I was working on my master's degree I got a I got a masters in sports administration and it was helpful there and and chat TV and this is what people hear about a lot and I just want to clear that up then. So I use it for I use it for my school and you'll see your high schools and what they do high schools will dump a question like the prompt the question they're supposed to ask on their history test and chat GPT will spit out an answer, but that is so not what an AI and especially like chat GPT is for it's not for giving answers, it is a it is a it is a thought processor it can do spreadsheets on steroids, it can do all these organizational things and because it has gotten good enough.

[10:04] You can actually just talk to it. Now there is a voice option on that. I could literally talk back and forth to it. I don't use that I use basically I will I will speak my prompt into it and it will give me an answer. And so some of the things that I have done, for instance, is that I we have like I said.. We have R the 48 girls that we have in the club, but I've had contact with over 200 girls now and we call that our pipeline. And I have a workbook that keeps track of all that. Well, rather than me trying to enter hand, enter a spreadsheet and everything else, I have made interfaces that I can just download a spreadsheet, like I literally I can hand check. All right, you attended, you attended, you attended, you attended. Scan that in as a PDF and then chat will say, okay, all these girls were, we I can mark them present. I do all my registrations through what's going to be where smart I do all my registrations through Stripe through my website and they are able to I'm able to do everything on the back end much faster, cleaner and more secure than if I were trying to hand do it myself or even hire somebody to do it.

[11:16] And that's that's that's that's been the trick. And I think chat duty and AI at Marvin has helped me out a ton. I'm back and like I say today, today's Marvin, I literally spent I the other thing that chat chief you could do is multiple things at once so I can get one threat going and say, okay, okay, work on this and then something else is going so I had some major things that I, I'm a doing today, including kind of on board report. And in the background, I made Marvin a member of my team. So he literally has an email address. And he's only local to inside my team. There's no one in the public outside of you guys really is fine. But basically, he's an internal guy. And he's not I don't give my team access to him. But what they do now have is access to his email? And he. to him, but what they do now have is access to his email and he's allowed they'll they'll be able to email Marvin and like what time is practice and Marvin will kick back the answer and I don't even have to get involved. If they say, "Hey Marvin, why hasn't Anton answered my question on this spreadsheet yet?" He he'll give some sarcastic answer, but he will then also notify me, hey, you you're late. You you've got to get this done. And my team, it's another they could they could directly email me, too. They Right. But it's more fun than Marvin. And so that's what we kind of did. And I actually made his own email address. And he's a user in my workspace where heavily we use Google workspace for nonprofits. And he's a member there and user. And just for the email side, so no one panics and like, oh my god, you can't control it. No. I think that's the other I don't automatically do what he says. And I don't automatically even take his answers. I have had to push back a lot and say, you know, that's wrong. You did that wrong. We. We got to fix this. It's very much, again, a tool. It's just a tool. It's kind of like a hammer. And you can use a hammer and use it right and nail things and use a hammer on a screw. It doesn't work so well, but you re probably get it in. You can use a hammer on a person and that would give devastating results. It's not for you to use the tool. And that's all AI is. And it's a tool that helps you organize, engineer, just get your, get the background, logistics and infrastructure better so that I can focus on the relationship. And it really is. I, when I go, I don't even like, I love coaching, but I have hired coaches who are better than I am so that they can do the coaching and I can do the talk with the parents and make sure everything's organized. And I'm working with getting the uniforms and it all goes basically with, I am the control, but it all goes through AI to help with that. I'm very proud of the work. No, that's, that's incredible. And I've, I've seen it first time.

[14:24] Again, as you were mentioning, we work on the very sport side of things, but I guess to summarize, you know, for everybody that's listening and maybe another club director who's scared or who doesn't understand AI. So Anton basically is using AI to scale. Because again, AI, AI doesn't get tired. You don't need to pay. Obviously, you, if you have a, you, you pay it, but it's probably one hundredth, one thousand thousandth of the cost if you hired a part time or full time employee. So if you're looking to scale your club without hiring a lot of people while keeping everything synchronous, organized, that's where AI comes into play. Again, as Anton gave some really good examples, it can simultaneously do a lot of spreadsheets. Anything that you can do essentially? And let me emphasize this, but I made the joke with Marvin the other day in the fact that he's an accountant. He's a graphic designer. If you see any of my Facebook stuff, if I have a graphic, it's generated by you. I have yes, but I have a GPT. I have for instance, I have a high score. She's my social media manager. And I like a C for her so that she not only does she human who's using that, I have the the accountants. I have a programmer. I like a literally, literally a coder that does things. So when I want to spreadsheet to behave in a certain way. So for R.

[16:14] instance, whenever anybody signs up for a lesson right now, it is changing because I don't Waresport. But right now, before I use that Waresport, they signed up on the website. It went to Calendly Calendly within the reservation Calendly would would do a strike payment. That strike payment would trigger a make.com action, which would then go and write to a a workbook that tells me I called my lesson, my math, my lesson tracker. And basically, it told me that thing then grabbed the information from Calendly. This is the parent. This is the player. This is the coach they want. This is the time they want. This, and it's all set up that way. And that was all done through AI through chat GPT, that whole sequence, I was able to say now, it's very simple, and I haven't had to touch it. And again, I'm moving into a different platform because I'm getting bigger that I can't get a man on my own anymore. And that's one of the reasons.. And even though this is not about Waresport, it's my database was getting to the point where it was maintaining it a. And like this lesson player, this lesson tracker, right? And I'm like going, I either have to build my own, which is the next day, or find a company that's doing something similar I do. And that's what works for us. And that's that's important to my story. Even again, I know this is not a Waresport podcast, but you and I figured that out. And then one of the first things that I did was ask for, and we're not going to get technical, I've asked for access to Waresport database to make sure that my database is always synchronized that we're just that I always have the right information. And so does Waresport. And that's done through AI. And I am very proud of what you and I have done that that was, that is a really, a a really important and cool thing to have. I am just excited.

[18:16] Yeah, so again for content. Yeah. So essentially what Anton is mentioning is we built a connector for him together. Obviously, he told us what information he needed. So the connector, essentially what it does is he doesn't have to leave Chad GPT. He can stay inside Chad GPT chat the way he has been doing. But now, because we built that connector, it has data from our platform. So even without going on a new tab, opening up there sport.com Anton can just ask Chad GPT to perform actions to give him the data that he wants. So essentially, and again, because he uses AI in his daily life to organize everything that stays within Chad GPT. And that's something we did custom. So that's the first time even we something like, but again as Anton said, super proud of how we work together to accomplish it. So definitely.

[19:21] I just want to say that that's really important, because I didn't ask and Devons wasn't going to give up back, backdoor information to the whole platform. That's not appropriate. But what it was is just making sure that my data and his data are connected, making sure that I am doing things. And if I've messed up somewhere, I'd be able to catch it on my end, so that I can get the Waresport accurate. And that's a fantastic use of AI. And you know, I just, if that is what a club director if you're hesitant about using AI, because you're worried about security, or you're worried about what you know, how do I how do I use this and know that all my information is current and like captured and like not going out to the world. a When you to be clear, I have bought like the seat you buy seats. Right and I bought a premium seat I bought it. I'm business class. Well, when you start getting off the personal start your business they that information is personal you open AI explicitly says that they don't use your data to train models. Your that which means that your data is staying your data it's there, it's yours. It's R. What I did with where. It's the same thing. There's I'm-I'm not trying to I'm certainly not ring to duplicate what were sport does, you know, and if you get complete back access, oh, I'm looking for my own platform and I didn't want to do that. Yeah, so we that connector is to a space inside Waresport and inside that is very contained.

[21:06] And I think any club director can do this. And even if they're not ready to be at the worst sport level, but they just want to do it on their own. You just all you need to do is you literally just ask chat how can I make this better and if you pay it don't go blind read what it says set and go oh I could probably do that but what if I wanted this thing and it'll and it'll respond and it it it's it's not a it's the it's a model this is what I've been it's a model that is that build on influence and it wants to accomplish the goal of the user. It really does. And so you keep telling it this and it'll get as big as you want. For US, most of the clubs that I've interacted with are volunteer led.

[22:36] Yeah, I mean, you know, I do misuse AI, but if you partner up with the right people like Anton but I mean, you know, you know, you know, you know, you but yeah again Anton is one of the very few people that I've met I think Anton I think we're headed in a good direction as a society as not even a society I guess as like club directors I think as like club directors, I think more and more and more club directors. In fact, I think the next, the last 10 meetings that I've taken, where I show the demo, all of them said they came through chat GPT. So seems like that's exactly how I found you. It was a chat GPT search and I said, and it came up with the big ones and we're not going to name them here.

[23:38] And then I went, I don't want to be them. And, there was one I refused to work with because I have to work with it in volleyball and I don't like it. And so like, that's how you came out. And then we started and then again, it was that conversation and the relationship that was important. And I know that you and your team, I've met a couple you will get you there. Okay. Yeah. And that's what's going to happen. I know so now that I that I can offload. Yeah, some of this organizational communication, some of this other registrations and all these other things that I've had to build with chat. Now I've got a platform and now I'm like, Oh, this is going to be so much easier. Or I'm not having to not only you can, you know, build all the registrations and use it to make payment invoices and all that. But someone's got to be a platform that puts it all in one place.

[24:47] And right now it's been my website, but that means that I have to maintain that. And even with chat GPT, it's a lot of work. And I am super excited that just before the season starts, I'm still going to have chat GPT. But now we're going to Waresport is going to be our hub. Waresport because where all the parents can get their information. The coaches are going to be able to communicate and have to write something out in Gmail. All that stuff. It's just a, it is a, it's a marvelous way of using relationships on the people, but the technology to make it easier and better for everybody. Correct. Great. I think this segment is going to be super helpful for anybody. And hopefully we can make some, we can maybe add some visuals of those people who want to visually see what we're talking about, but sort of transitioning into something a little different.

[25:51] Again, the whole objective of me doing this podcast is obviously learning your journey and unique or I think it's fair to say pretty thing about you is the non-profit side of things. So if Anton, there is someone think another volleyball club director or basketball club director in some remote part of the U R S and they want to start a non-profit club for whatever sport they're doing. Since you've already done it, how would you classify what are the first one, two, three, four, five or whatever? What are the first few steps to get there? So again, think from a business perspective, someone that can just see what you've done, replicate it. So what are those steps Anton? So this is going to be very interesting and it's It's going to sound absolutely odd, but it a first step. I R don't care if you want to do a for-profit or non-profit. The first step is in reality, hook up with an AI.

[27:00] I would chat to you, you could use Claude, you could use Grok, you could use, I don't know, Gemini. I don't have an R, Perplexity, whatever. Okay, but the bottom line is because the first steps for me are you register with the IRS, then you register with the IRS, then you make sure that your name is clear. In Texas, I had to get an agent, which I had no clues what that was. Those are the kind of you make, make sure that you've got a unique name and all those kind of things. Well, if you have an AI, that's help. Man, this feels so on because we're trying to transition off and here's what your steps are. But the steps are that the AI is going to guide you. And he's going to guide you to say, you would literally type in, okay, here's the club, here's what I want to do.

[27:49] My first image of what we were gonna have as a logo, for instance, was awful. And then I just said, hey, I need a logo for it. Here it is. And if the first one we took the first one, it was like, okay, and okay, now I've got a logo, I've got an image, I've got another thing you're going to need got a domain, you got to have a website, you have to have a website. And let me tell all these directors for me and this is super important, club websites suck. They don't do any, I don't want to mess with it. They do the bare minimum, they use some template and they barely fill it out. And then they're just awful. Your chat, your my I am really my website. Now, my website's way too worried because I'm trying to not only am I trying to establish a volleyball club, but I'm also trying to even teach people up. You're what volleyball clubs are, because they don't, we don't have them. But now we're south from here. Very uncommon up here, but I, AI to help build that website. I am no longer, I mean, I registered my domain with, with GoDaddy.

[29:11] GoDaddy, but my I am work through SiteGround, and I use WordPress right now. Yeah. For my website. And then I also use Beaver Builder to help. I mean, you're starting to use it. He's using all these things. And what the heck? What is he talking about Yeah, that is just part of that's part of what you learn. I didn't know any of this. I just learn it as you I know about GoDaddy. I mean, I've had a I've had GoDaddy on a website for a while for something else. Yeah, but I but moving to SiteGround and moving to WordPress and using that and WordPress was basically designed for blogging and we've kind of shoot it in there now. And that's currently what we're using. And it's fine. But one of the things of a s, what, what I was never able to do effectively was get a, you know, I'm wearing a shirt that says, the swag store, the merchandising store. There's a place to do it. There's a way to do it. And chat G bt would help me with it. But then you get get into WooCommerce and some of these other things, correct, correct, correct, start learninging these things and I like I don't want to and then that's already built into worst work. And that's what a platform does. It takes a lot of these things. They're not you're not maintaining my database, I mean, my website, but you're maintaining the important stuff. Correct. And, you know, and I and now when when I they apparently needs to pay something they know they go to worst work and but it's still the same stripe, stripe is a payment processor. Both us that so it's, it's, it just learn these things. So as a nonprofit, you want an AI that will guide you through r legal stuff not a lawyer, they're not a lawyer, but they act like a lawyer. There's another thing that I've got accountant, I've got a lawyer, got a graphic designer. You need to get a website that is functional and then you need to get a way to contact you. So whether that's through your and what I have found better is to have a branded email rather than, using Gmail or somebody else. That goes goes to your company, so that's like you're legit. And so people go look, when I first started, I was not text over thunder was another group, but let's call it text over lightning. It isn't, but my first email was text over lightning at Gmail.com.

[31:39] That was the first one I use until I got my basis. But then I immediately, one of the first thing was branding and trying to do that. And so the other thing I did was to have a, , I got a Google, I got into Google workspace and I used a Google voiceover internet protocol, a fake phone number, basically, by an internet phone number. And you can push it to your, your phone with your government, whatever that is. And then, and then you got your website and you've got your phone number and that website also has an email address. Now you're, you're, you're, to me, that's, that's how you're going to start. So I haven't even said anything really unique about nonprofit. Have I, that's what I would do. So there's the legal stuff. So, so you can exist your actual existence so that people can find you, which is your payment plans. Well, in your case, you're nonprofit. So it's a little different of how you charge. In fact, your whole mission is so that payment is never a price is never a reason why people are girls don't. But they're still making payments and that was all I get.

[33:15] Hey, good. Call a. They're a bunch. The third thing you wanted to do the fourth thing would be to get a, get a, get an online presence through. I did Facebook. It's still the social, it's still the number one. It's still the big boy R. I can advertise specifically to my area. They, they give you ways to do that. And your AI will guide you through it. Do you think Facebook is still the number one platform for marketing for any sports club in the U S or at least for volleyball, let's put it this way. You said, Hey, this is the, there's this place out in the country, the countryside, real small area, right? In that, that area, Facebook C, I know that other things are coming up. Instagram and Facebook are the same. I know. X is probably a good one too. Um, but they do club directors engage on X. I think like some of them do. It's more for the branding side or. Or is it and more more for a commercial side? I think commercial I am. But I don't think they do it for marketing.

[34:20] I think they do.. This is, this is more on the branding side, just for the existence. Existence and a point back to Facebook or website. You know what I'm saying? It's not engagement on that level. I think Facebook, I wouldn't, I mean, you know, I'm certainly not getting on truth, social or some of these other ones. Facebook is still the big daddy. There are a lot of that are coming up, but right now. For me, Facebook, you want to have a Facebook presence and you want to have, and this is another thing. Oh my. R. So it has to be a person. Facebook makes that. I tried to get around that a little bit so that I call my club is to try to hand it off to somebody else. So I can start another program, you. Know, R. So I tried. That's the other thing. I'm not building it. It based on me.

[35:29] I'm building it in such a way that somebody else were to come and take over. I could just give them a few passwords and a. Here's the main account holder and now they're in charge of it. And I can go on. Well, you get that with Facebook. I tried. Same thing with LinkedIn. Same thing with LinkedIn. So LinkedIn is interesting, but you can still add admins and stuff without. Because the purpose of the club is to try to attack the families. And because I am very much, not my demographic, much lower, financial speaking. LinkedIn is business oriented. It's not family oriented. And that's what Facebook is about. Facebook still, I, again, I do have a presence on LinkedIn, but that, that also.

[36:23] Look, even when I was a teacher, I was, I was a high school teacher for 25 years. , I, I've a step back from doing other things now, but I tried to get jobs through LinkedIn, but LinkedIn doesn't work with teachers. It is so business oriented, that you have to go through the very specific websites for teachers, and that's literally just, in. In Texas, you. You just go to the region. Here's the openings. They don't, there's not really, good platforms for that. And when I'm trying to do, I would absolutely say it's Facebook because my primary audience is trying to reach families that have girls, because there's no boys here yet. I'm working on that. But girls that are in between the.ages, ages of nine and 16. That's so, and you can tell Facebook, that's what we're looking for. And it doesn't, again, again, people, oh my God, how would they even know? Because we can figure out generally, so no one knows specifically that, well, I mean, people do that I married and I have have two children. One of them was 16 and one of them was 17. But Facebook, if I were to say to Facebook, target all the families that have 16, 17 year and say, B.

[37:32] That's Anton Boucher. They would just say, in general, oh, look, this person kind of fits in this category. So we'll try. Yeah. It's not, it doesn't own you like that. I have. It's scary. I don't get me wrong. It loads a lot, but it's not used in that manner. Yeah. I have, I want to dig deep. Deep into, Facebook, Anton, this is super interesting to me. Sure. I have two more questions, each with a different point of view, different audience. One question is for myself. So obviously, you know, I'm running very sport, my target audiences, club directors like yourself. And obviously I want to sell to them. Do you think Facebook is the number one channel that we should tap into? Because I think right now, very sports Facebook presence is is non-existent. Like we have, we have Facebook and Instagram connected. So R whenever we obviously post on Instagram, it does, but we aren't essentially doing anything.

[38:34] So that's question number one, that is like is for say, very sport, if you were in my seat, that I'd be using Facebook to reach out to more clubs to get them to R platform a question number two more you focused as you're selling to your customers. Have you used Facebook ads. Which I think you have. How do you use Facebook ads? Have you learned anything, any tricks that people can learn from you to use Facebook ads? Because I have heard a lot of club directors telling me that we've we've spent on Facebook ads. Are they doing something wrong. Or yeah. So what's your experience using Facebook ads to sell to your community. And how do for very sport is Facebook the gold mine that we need to tap into.

[39:25] Okay, so let's talk to you first. And I think it's the same thing. You have to have this debauches personal page and he has a word sport. But we're sport needs to know that have the page. And then you become a member of the volleyball group pages and that and you look, I am a member of the North R Texas volleyball region page. So that when I post, I take it back, I'm not, I'm not. I what I am a member of is the Texoma, Texoma region of Ranks, right, right. I'm on the Sherman Sherman public page. It's a little what they call themselves. I'm in the Sherman community private page, which has 58,000 members. I'm on the Denison private page, which has 24,000. I become members of those groups a lot. They're those are group pages. And you say and those groups have rules. So for instance, I'm on on to homeschool pages, like I am. I am allowed to comment on them. I'm a member of them. The page is, but I'm only allowed to advertise on Mondays. They said this is Mondays is advertising. And. And that aspect, so I make sure that every Monday I'm putting something about a new thing, a new initiative or whatever we're doing. And it works in space. It works great. Now here's the second trick that I have learned. I have never ever, I learned really fast to never create an ad. What I do is create the post and boost the post. And that has been much more successful than creating an ad.

[40:59] Very unique perspective. And now remember, I'm also regional. So what I can do when I boost the post, I can tell it, I give it. I have where I am. I pick a place in Oklahoma, a place south of us, a place east of us, a place west of us. And it's a 25 circle, a 25 mile radius around those two, those four points. And my ads only go in that area. They don't go across the US. They are focused and I don't trust Facebook. There's a way as I'm setting a Facebook that says, Hey, just let us pick. Your audience for you. Yeah. I don't, I don't need somebody in Massachusetts to know that I'm running a sand volleyball court, a sand court on Saturday. That doesn't need that. So I use instead, I make a custom audience. I make sure that there's a button that they can like, that points back to my website.

[41:54] And I don't make an ad ads are different categories. And I have not found them successful at all. Like other people said, I have been very successful with generating a graph. So for instance, we, you can find us if you look on Facebook, sans, we call sans Saturday. And we do, we lean heavily into the thunder and we do we lean heavily into the thunder stuff. So, I'll have storm cell Mondays storm Saturdays. But what I did there is that we made a graphic. We said, "Hey, here it is from nine." We go from uh 8:30 to 10 every Saturday. Every Saturday in um August, September, and October, it's a really cool. It's AI graphic. Everybody knows it's AI made it. But now I have this graphic. I post that. I I asked ChatgBT to give me a post for both Facebook and Instagram because you can separate them because you can separate them out and Instagram and do way more hashtags.

[42:59] don't really know them, but I have had much more success and I am much more comfortable boosting a post than creating an ad. And I don't use the I've tried the event thing. It doesn't work for me either. I don't like it. I just stick with my little thing. And good, I [laughter] I am willing to admit I have to admit, there may be a Facebook power, power user out there. That's going to be screaming at me right now that I'm doing it wrong. But for me, I have found and I, and here's the great thing. Facebook's give you analytics. I don't know. I don't know how to read the analytics, but my AI does. So I have a R dedicated AI and it uses one of the things people should also know is called they're called plugins. And basically it gives you permission to do things. So for instance, my AI has a Gmail plugin. I tell it to write an email and it will write an email for me. I don't have to go and type it or I don't have to copy paste.

[43:51] I can do it straight from there. Well, the same thing with Facebook, there's a plugin that it will read the analytics of Facebook. And it'll tell you how you're doing and tells you what ads are working. What's not how many looks are you getting? What's your conversion rate? It's all all, all those kinds of things. When you look at, when I look at Facebook's analytics, I just get all cross-eyed. Like I can't, there's no way. But Yeah, so I think Yeah, yeah. So I think I answered both your questions. Yeah. Huge Facebook kind of for sure. I think that right now, especially my area. So you would think from our perspective, very sport needs to be part of groups, Facebook groups where web directors are present. That's correct. Correct. So for instance, so for instance, and this is going to be interesting. I don't know. There's a group up here. It's , I don't know.

[45:08] It's the, I don't think Devonge, Devonge, anybody can join, they're going to ask why are you joining? Yeah, but they're not super. There's tons of moderators that make sure that they're getting the I. And if you can't get in there, there's other ones that I get when my feed is full of volleyball stuff, not my, my personal one is not, but the business one definitely is. And I would just keep going off and create that page. all it takes, as a few looks around and all of a sudden the algorithm will start feeding things. And then you'll learn what I boost to post. Sometimes I can boost, boost it and boost.

[45:57] on my group. And sometimes I just boost it straight and let everybody, but there's because it can limit it, but there's no limit to how many groups you can be a part of. Incredible. We were talking about something else. And this is, R this is what happens in great context. We just spend the last I'm enjoying it. Now I got to, I've got to be- I've got about 10 more minutes. So exactly. I was going to, yeah, that's exactly what I was going to say. You got to edit this thing. There's, there's so many things that we can talk about. I think, around to of around two sometime. Absolutely. I think there's so much. And I think us speaking about it and someone else hearing it, they can get so many ideas from our conversation. So I think I'm super excited.

[46:51] But last question and then we wrap rp it up, think there was no constraint on time. b there was no constraint on money. There was no constraint on skills, nothing. What how do you think platforms like Vport or Vport itself? What do you see the future of it from your perspective? What do you think again if there was no constraint, money. Again, if there was no constraint, how would you make this 10x, 100x better? Like what is something that you do that no, no club, management software right now is doing, that if you were like, if this happened, that would be crazy. Like what is that? Maybe one feature or one problem statement that nobody is solving, but yet it remains.

[47:43] And you think a lot of club directors like you are going through it. Okay, so let me address that in two ways. First of all, if you have unlimited budget and unlimited time and unlimited and you know, basically you do whatever you want, you end up with the Star Wars prequels, which, okay. Yeah. George Lucas had complete control and, and he had no, no restrictions on him and nearly the quality as Star Wars. And I think that having restrictions and having boundaries and having that friction is so important. It's super important. And you know, I don't ever think like that. I just want to let you know, I know, I know the direction you're going and obviously, but for me, R I don't I don't ever think like that because I don't want to, because I don't think, it's, you want the friction and, and that, how am I going to solve this problem?

[48:46] I just throw money at it. That's, you.. George Lucas, Lucas, when he was forming, filming Star Wars, the difference of his sci-fi versus someone else, like when the TIE fighters were attacking the Millennium Falcon was he didn't like. The way it worked. Well, he stopped moving the props and he started moving the camera and he used the camera to create the motion instead of the thing. And, and that made huge difference. Well, that, okay. So he had a problem. I don't know a lot about it. And he made this amazing jump in filmmaking. So these frictions, when I'm using my chat GBT and I've got something else going on in the works, that's gonna you don't even know about it. I haven't even told you yet, but I'm really excited. The friction comes from when the mistakes happen. The friction come, the improvement comes when the mistakes happen with chat GBT Why did that happen when I just told you not to. Oh, here's why. Oh, we have to strengthen this boundary. We have to harden this whatever. So when I hear you say a platform can do that no other platform, a club director is going to have to do this and I don't know how to do it.

[49:58] One of the things, it's all back on making the logistics easier. I don't want to have to. R I'll give you a random example. Okay. And I don't even know if this is a hundred percent because of where I am at and learning how to build a club. But let. I don't want to have to go friggin figure out what is the what is the best tournaments I can register my players and. And I don. I don't even want to go through the registration process. I want to be able to tell my platform, look, here's the dates, here's the things, make it so that most of most of my teams are playing at the same club, at the same tournament, at the same time. And then boom, the platform comes back to me says, we can register you here, here, here, here, here, here, for these teams. Here's your options. And then I can go, Oh, this is awesome. And my coaches look at, we look at it, we love it. And that which is essentially what I did with chat, chibi. I mean, but that is like one thing. It is along those lines.

[50:58] That is a logistical example of what any club, right? I want some help. Like, you know, how am I going to organize the gym space? You know, who's renting? What? When? I don't want to have to manually go in and tell, okay, there's this this spot has been filled. This slide has been filled. This slide has been filled. How am I keeping track. Well, you're already doing that, but you know what I'm saying? But there's it's it is those kinds of logistical things. I think that every club director would like to have. I don't need help with the coaching. I don't need help with it's not the platform. And I would never look to a platform to help me and find coaches that's not what I would do, but I would love it. And that's what you guys do. You are already doing that. But there are there's other things that you just, I had, I am starting to run into it. I already solved the problem on my own with like, what, what, what, what, what, um, what turn. That was an example of I would love the platform to take over that logistical nightmare. Oh, I'll tell you another one too, by the way, if you really want to get into it, the platform takes care of the travel arrangements.

[52:10] That is a, that is a logistical nightmare. And I have actually had to hire and you even talked to this company. I have had to hire an administrative company to help me with that because it is, as weo we get bigger, it's just going to be, no if you put that into where RSPORT, I'm paying, I'm paying a bigger monthly subscription just to get that part. I'm going to tell you that right now. I mean, that would be massive logistics of travel. So again, but it goes goes back to logistics. It could be, it could be as simple as this is how many people called you today. This is what there was then here. And here's a list of it. And that's a logistical area because it because it got routed through where that small war travel. Okay. Now I got to rent this block and with this group of this penny and for this many parents, it's a trick. It's a trick.

[53:14] Well, again, due to lack of time, Anton, time went by so fast. I'm like, Oh my gosh, it's been an hour. I have to go referee a volleyball game, a college volleyball game here at six. I'm like, Oh, I got to go. This has been a pleasure. Yeah. No, same here. Thank you again for showing up. Let me stop screen recording so that I can say goodbye, goodbye to you. But thank you. If, if you've made this far in the conversation on YouTube, you have a great attention span. But yeah, thank you again, Anton. And I I'll put a link R in the description if you guys want to check out Anton's volleyball club and anything about him, I'll put all put all those links in the chat so that you guys can reach directly to Anton. But again, thanks for everything Anton. Take care.

[54:11] You're welcome. Thank you. I look forward to part two.