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Waresport
New — CRM Management

The CRM built for sports clubs

Turn every inquiry, trial and tryout into a paid, renewing member. One system for leads, families, communication and retention, purpose built for youth sports.

Included in every plan No per contact fees 5 min to import

Trusted by clubs replacing spreadsheets, HubSpot, SportsEngine, TeamSnap, LeagueApps and Spond

Elite Soccer AcademyNorthshore SwimPickleball RepublicMetro BasketballRiverside GymnasticsChampion CricketBay Area Esports
0%
faster follow up on new inquiries
0%
average trial to paid conversion
0hrs
saved per admin every week
0.0x
more renewals versus spreadsheet clubs
In one line

Waresport CRM is the customer relationship platform for youth sports clubs, academies and facilities. It tracks every prospect and family from first inquiry to renewal, automates email and SMS follow ups, and lifts registration conversion by 30 to 60% versus generic CRMs like HubSpot or spreadsheets.

Visual pipeline

See every lead from inquiry to paid

Drag families through stages. See where you're losing them. Fix the leak.

1
0
New Lead
Website, ads, referral
2
0
Contacted
Auto email + SMS
3
0
Trial Booked
Session scheduled
4
0
Trial Attended
Coach evaluated
5
0
Registered
Paid, on roster
Sample: 42 leads → 9 registrations = 21% conversion. Waresport clubs average 34% after 60 days.
Feature set

Everything a club CRM should have

Purpose built for how youth sports clubs actually sell, onboard and retain.

Unified Family Records

One household record links every sibling, both guardians, emergency contacts, medical info and payment methods.

Lead Pipeline & Stages

Drag families from Inquiry to Trial to Registered. Conversion rates by source, sport, coach and season.

Automated Follow Ups

Email, SMS, WhatsApp and push nudges when a parent inquires, misses a trial or drops off registration.

Smart Segments & Tags

Filter by sport, age, skill, membership, last payment, attendance and 20+ other custom fields.

Call, Text, Email Logging

Every touchpoint synced to the profile. See the full history before you pick up the phone.

AI Assistant for CRM

Ask who hasn't renewed for spring or draft a win back email for lapsed members. Done in seconds.

Conversion Analytics

Cost per lead, trial to paid rate, retention curves, lifetime value per family. Real data, not vibes.

Retention & Renewals

Auto flag families at churn risk from attendance drop, missed payments or unread messages.

Automation

Set once. Convert forever.

Every workflow you wish your team had time to run. Waresport runs them for you.

Step 1
Trigger
Family submits inquiry form
Step 2
Action
Add to Prospects pipeline + tag by sport
Step 3
Send
Welcome email + trial invite SMS in 2 min
Step 4
Wait
24 hours, no response → coach call task
Step 5
Convert
Booked trial → auto reminder night before
Live activity

Your entire club, one live feed

Every inquiry, message, sign up and payment shows up in real time. No spreadsheets, no refreshing five tabs, no wondering who followed up.

  • Every touch point synced to the family record
  • Coach and admin activity tracked automatically
  • Filter by sport, team, coach, or event
  • Slack, email and mobile push alerts on key events
Live activity
Today

New lead: Sarah Kim inquired about U10 soccer

just now

Auto SMS sent to 12 lapsed families

2m ago

Marcus Chen registered for Spring Camp

6m ago

Trial reminder queued for tomorrow 4pm

12m ago

AI drafted win back email to 34 families

20m ago

Autopay collected $2,340 from 18 families

1h ago

Real workflows

What clubs actually use it for

Turn website inquiries into paid members

Every contact form, ad landing page and open house RSVP drops straight into the CRM pipeline with source attribution.

Recover drop off registrations

Parent started registration but didn't finish? Auto reminder in 2 hours, discount at 24 hours, coach call at day 3.

Run tryout and camp funnels

Track prospects from tryout signup to team offer to signed waiver with automated status emails at every stage.

Reactivate lapsed members

Segment by played last season, not this one. Send a personal note from the head coach with one click.

Manage sponsors and partners

Sponsor prospecting, contract renewals, ROI reports and payment tracking, all in one CRM.

Every sport

Built for how your sport actually runs

Pipelines and templates for every discipline, out of the box.

Soccer clubs
Track tryout prospects, dispatch team offers, chase waivers
Swim academies
Trial lesson funnel, level progression, sibling family billing
Pickleball facilities
Open play visitors, DUPR match invites, member conversion
Basketball travel
AAU tryout leads, team commitments, tournament roster locks
Gymnastics
Trial class booking, level advancement nudges, sibling discount
Cricket academies
Net booking prospects, coach package upsells, season passes
Esports orgs
Discord signups, tryout invites, scholarship pipeline
Tennis academies
Trial hits, private lesson leads, junior program funnel
Family 360

One profile, the whole story

Every family record shows attendance, payments, waivers, messages, siblings, engagement score, coach notes and next best action, in one glance.

  • Siblings and guardians linked
  • Attendance and payment sync
  • Coach notes and evaluations
  • Complete message history
  • AI suggested next actions
KM

The Miller Family

Active member
2 athletes · Joined Sept 2024 · Referred by Chen family
Score
92
LTV
$2,840
Attendance
94%
Renewals
2 / 2
Timeline
Autopay collected $320 · Winter session
2 days ago
Coach sent progress note re: Emma
5 days ago
Waiver signed for spring tournament
1 week ago
AI flagged sibling for private lesson upsell
2 weeks ago
AI Assistant

Your CRM, on autopilot

Ask questions. Draft outreach. Segment members. All in plain English.

Which families are at risk of not renewing this spring?
12 families flagged. Common signals: attendance dropped below 60%, no autopay set up, no message engagement in 21 days. Want me to draft a personal outreach from Coach Alex to all 12?
Yes, and offer them a 15% early renewal discount.
Done. 12 drafts ready in your outbox. Estimated open rate: 68%. Estimated recovered revenue: $4,320. Send now?
Integrations

Connects with everything you use

Native integrations with the tools clubs already rely on.

Stripe
Google Calendar
Gmail
Outlook
Zapier
Slack
Twilio SMS
WhatsApp Business
DUPR
QuickBooks
Mailchimp
Zoom
Discord
What clubs say

Directors love it. Parents feel it.

"We went from 18% to 41% trial to paid conversion in one season. The auto SMS reminders alone paid for the platform."

PM
Priya M.
Director, Elite Soccer Academy

"One family record for all three kids, one autopay, one thread. My parents finally stop calling to ask what they owe."

DH
Derek H.
Owner, Northshore Swim Club

"The AI drafts our win back emails better than I do. Two hours a week back, and reactivations are up 3x."

LT
Lisa T.
GM, Pickleball Republic
Comparison

Waresport CRM vs generic CRMs

Why forcing HubSpot or Salesforce onto a sports club never works.

CapabilityWaresport CRMHubSpot / SalesforceSpreadsheet
Family / sibling grouping
Trial and tryout pipelines
Attendance and payment sync
Native email + SMS + WhatsAppExtra $$$
Coach and parent mobile app
AI drafted outreachExtra tier
Waiver and roster integration
Free with your platform
Migration

Switch in an afternoon, not a season

Import your entire member list, payment history and message threads from any platform. Our migration team does the heavy lifting for free.

1. Drop your CSV
From any platform, any format
2. Auto map fields
AI matches columns automatically
3. Go live
Family records ready in minutes
FAQs

Frequently asked questions

Everything club admins ask before switching.

What is a sports club CRM?

A sports club CRM is a customer relationship management system built for youth sports clubs, academies and facilities. It tracks every prospect, athlete, parent and alumnus from first inquiry to renewal, with automations, segments and analytics designed for how clubs actually sell and retain. Waresport CRM is included in every plan.

How is Waresport CRM different from HubSpot or Salesforce?

General CRMs are built for B2B sales. Waresport is built for youth sports. It ships with pipelines for trials, tryouts and camps, family based records (one household, many athletes), sport specific tags, waiver and payment sync, and coach friendly workflows out of the box.

Do I need a separate email or SMS tool?

No. The CRM includes native email, SMS, WhatsApp and in app push notifications. Every send is logged to the family record.

Can parents and athletes update their own contact info?

Yes. The free Waresport mobile app lets families manage profiles, siblings, emergency contacts, medical info and payment methods so your CRM stays fresh without admin data entry.

How does the CRM handle families with multiple athletes?

One household record links every sibling, both guardians and any additional emergency contacts. Charges, communications and attendance roll up to the family so you never send four duplicate emails to the same parent.

Is there lead scoring or AI in the CRM?

Yes. Every lead gets an engagement score based on email opens, page visits, trial attendance and payment history. The Waresport AI Assistant can draft outreach, summarize a family's history and suggest the next best action.

Can I import my existing member list?

Yes. Drag and drop a CSV from SportsEngine, TeamSnap, Jersey Watch, LeagueApps, Spond, iClassPro, JackRabbit, GameChanger and more. The wizard auto maps columns and builds family records.

How much does the CRM cost?

Included in every Waresport plan at no extra charge. No per contact fees, no email limits within fair use and no extra SMS packages required.

Stop losing leads to slow follow up

See the Waresport CRM in action. 20 minute demo, no card required.

Included in every plan Free migration Live in a day