Meet 22 Yards Dallas
Nurturing Dallas's Next Cricket Generation
22 Yards Dallas is a premier cricket facility based in Lewisville, Texas, developing the next generation of cricketers since 2022. With 5 turf lanes, a dedicated box cricket arena, and 300+ active athletes across age groups, they needed a platform built to match the scale of their operation.
Ease in sports management
The Challenges
Manual Payment Tracking
Over 35% of monthly dues consistently arrived late, with admins spending 10+ hours weekly chasing payments across 100+ active memberships. There was no automated system, no visibility dashboard, and no reliable follow-up process.
No Player Development Visibility
Coaches were managing development feedback for 80+ players through personal notebooks with zero structured reporting in place. Parents had no insight into how their child was progressing across specific cricket skills from session to session.
Facility Booking Was a Mess
With 5 turf lanes and a box cricket arena running simultaneously, overbookings happened 2 to 3 times per week. The facility was losing an estimated $2,000+ monthly in missed bookings and refund disputes with no online payment option to streamline the process.
Scattered Registration Process
Managing registrations across 4 separate age groups each seasonal cycle consumed 15+ hours of admin time per window. There was no structured system to handle the mix of one-time fees and recurring monthly subscriptions running in parallel.
Add-On Management Was Non-Existent
Bowling machine and equipment add-ons were tracked manually across 40+ weekly sessions, resulting in missed charges on nearly 25% of all bookings. Admins had no way to attach, confirm, or bill add-ons at the point of booking.
How Waresport Helped
End-to-End Payment Management
Late payments dropped by 72% within the first 60 days of switching to Waresport. Automated reminders recovered $8,000+ in outstanding dues in the first quarter alone, and admins reclaimed 10+ hours weekly previously lost to manual follow-up.
Flexible Registration & Subscriptions
Registration processing time fell from 15+ hours per cycle to under 3 hours. Over 100 athletes registered across 4 age groups in the first seasonal window with zero manual follow-up, handling both one-time fees and recurring subscriptions through the same system.
Individual Player Development Tracking
80+ athletes now receive structured monthly development reports built from coach feedback and session ratings. 90% of families reported significantly better visibility into their child's progress, replacing scattered notebook entries with exportable, shareable reports.
Box Cricket Facility Management
Facility overbookings dropped to zero after switching to Waresport's online booking system. Group bookings for casual games and events increased by 45% within the first 2 months, recovering the $2,000+ monthly revenue previously lost to booking disputes and missed reservations.
Lane Rentals with Add-On Management
Bowling machine and equipment add-on revenue grew by 38% in the first quarter. Missed charges on add-on bookings fell from 25% to under 2%, as players now select, confirm, and pay for add-ons directly at the point of lane booking.
Waresport didn't just improve operations at22 Yards Dallas. It Transformed Them.
Late payments dropped by 72%, overbookings hit zero, add-on revenue grew by 38%, and 80+ athletes now receive monthly development reports their parents can actually act on. The $8,000+ in recovered dues in the first quarter alone made the ROI undeniable, and 22 Yards Dallas has not looked back since.
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FAQs
Within the first 60 days, late payments dropped by 72% and facility overbookings fell to zero. By the end of the first quarter, the facility had recovered $8,000+ in outstanding dues through automated reminders alone.
Yes. Waresport's Facility Management tools handle multi-lane bookings, box cricket setups, and group reservations from one system. 22 Yards Dallas eliminated 2 to 3 weekly overbookings immediately after switching, recovering $2,000+ in monthly lost revenue.
Add-ons are built directly into the booking flow, so players select and pay for bowling machines or equipment at the point of lane booking. 22 Yards Dallas cut missed add-on charges from 25% to under 2% and grew add-on revenue by 38% in the first quarter.
Yes. 22 Yards Dallas runs one-time fees and recurring monthly subscriptions across 4 age groups through the same platform. Registration processing time dropped from 15+ hours per cycle to under 3 hours with no manual follow-up required.
Coaches log session feedback and ratings directly inside Waresport, which generates exportable monthly reports for each athlete. 90% of 22 Yards Dallas families reported stronger visibility into their child's cricket development after switching, replacing informal notebook feedback with structured, trackable reporting.
Yes. 22 Yards Dallas manages 300+ athletes, 5 turf lanes, a box cricket arena, and 4 age group programs through one platform. Waresport scales to any facility size without adding administrative overhead.