Sports are filled with emotions and experiences that come from being part of this community. It brings together many parts of one emotion-based journey that includes passion, sweat, heartbreak and glory. The broader perspective of this sport experience is seen on every scoreboard – something that every coach, parent, or athlete has access to; but not all of the behind the scenes elements that create the glue to hold it all together. 

For most sports organizations all over the world, the tools and processes they use are outdated and/or not connected. Individual items include:

• Attendance tracking via spreadsheets
• Communication with players using WhatsApp groups
• Scheduling of events using Google Calendars
• Payment processing via separate manual spreadsheets
• Maintenance of complex schedules on a whiteboard somewhere 

Because of the variety of different tools that Clubs use to be able to “act” like other professional organizations, clubs continue to suffer through consequences related to their use of tools that are generally not for the purpose of sport. The end result has been predictably negative. 

This situation does not occur because Clubs do not have the right skills; it occurs because they have the wrong infrastructure in place. 

This is the same opportunity area we are currently working on when it comes to the future of Sports Management.

The Issue With Sports Operations That No One Has Really Discussed

If you asked any sports club administrators to tell you what they’re struggling with today, they would all tell you the same thing – the only day they have a real headache in sports is not on game-day. The biggest headaches in sports happen the day before the game.

Right now, the majority of sports clubs operate via disconnected systems.

A single service for scheduling A single service for payments:

1. A multitude of separate groups providing communication

2. Spreadsheets for tracking attendance and other records

3. Each Venue is reserved in person

4. Scores are being recorded by hand/offline

Nothing connects to anything else. Everything is based on human recollection and the endless cycle of putting out fires.

That creates three silent victims.

• The loss of goodwill and respect in the professional world when you cannot communicate properly

• The loss of time because of the need to recreate everything in a manual way

• The loss of profit caused by an inability to collect payment because of inefficiencies.

People hope that once their clubs become larger, they will be more successful, however, you will never grow your business if there is no structure.

Unified Sports Management Systems- Where We Are Going

Sports organizations around the world, including federations, academies, schools, and leagues, are abandoning standalone productivity tools, opting instead for integrated operational systems. Sports technology’s most robust growth is being experienced through the emergence of AI-driven Club Management Software, which leverages the efficiencies of a single platform for all areas of a sports organization- scheduling, communication, registration, attendance, facility reservations, results, billing, etc.

The changing landscape is monumental because the industry has finally woken to a very simple truth about performance improvement; Performance begins Before any sport is played, it begins in the Operations, within those processes.

Clubs that have automated their Operations:

• Can make decisions faster;

• Can hold onto athletes longer;

• Can provide their athletes with a professional environment;

• Are not reliant on the human resources;

• Can grow in other locations without overextending themselves.

The days of viewing technology as a “nice to have” are over. Technology is now a requirement for the success of competitive sports organizations.

Enter Waresports

Waresports is an innovative technology created specifically to address fragmentation issues for sports clubs. Waresports connects the many aspects of a sports club on a single smart and intelligent platform. A single Waresports platform will allow all club activities, including finance, to operate seamlessly, thereby allowing coaches to concentrate on coaching. Below are some examples of how Waresports is different from other technology applications.

Waresports uses AI technology to reduce scheduling conflicts and manage resources available at venues, therefore reducing the amount of time spent on these tasks.

• All communications between coaches, parents, and players are available in one single communication hub.

• All financial activities conducted via the Waresports platform, including invoicing and payment plans, are fully automated.

• The Waresports platform provides a simple way to manage multi-location growth and expansion.

A club is one organism, not a collection of different departments. Waresports makes a club operate with one centralized system.

Some of the best features of Waresports include:

1. Intelligent scheduling capabilities using AI technology, allowing for conflict resolution on an automated basis, consideration of weather conditions, and providing real-time information about the availability of resources.

2. Unified messaging capabilities and dashboards that allow parents, players, and coaches to communicate easily with each other and stay informed about the same information.

3. Automated billing, subscription payments, and dunning (automated collections process) to eliminate awkward follow-ups and revenue leakage.

As a result of these features, clubs are able to save hundreds of hours of administrative work and recover thousands of dollars in lost payments each season. In addition, clubs that are utilizing intelligent technology platforms worldwide are experiencing growth rates of six to 10 times faster than clubs that are still having to deal with the operational noise of traditional technologies.

The Truth About Running a Sports Organization 

Let’s face it. A month at a typical club looks like this:

Rescheduling 20+ sessions; manually tracking attendance; dealing with last-minute travel changes; going through Excel spreadsheets to find previously entered performance data; comforting irate parents; fixing places where sites were double booked; trying to collect overdue payments; and trying to get athletes prepared for tournaments concurrently. A single urgent text/email/call can turn the entire organization upside down because it’s not a system; it’s a mess of unconnected tools connected by the stress of the situation and goodwill.

Now think about this:

• Scheduling organizes itself.
• Billing collects itself.
• Reports generate themselves.
• There’s one platform controlling everything.

That’s not convenience.

That’s sustainability.

3 Reasons Why Clubs That Use a Centralized System Are Ahead of the Competition.

1) Speed: Decisions are made faster because you see everything at once.

2) Scalable: As you grow, your processes do not become more complicated.

3) Professionalism: It feels like a professional atmosphere for parents, coaches and athletes.

The difference between a growing club and a struggling club isn’t due to talent. The difference is structure.

The Multi-Club Advantage:

Expansion is a common goal for most clubs. Clubs want to grow their number of locations, teams and academies.

However, there is much more to expansion than simply adding another location. As clubs expand they will experience many new challenges like: increased communications, scheduling, billing, building and staffing.

When clubs do not automate the challenges they will face during their expansion will grow exponentially more difficult.

By providing clubs with a Seamless Way to Scale, Waresports allows for:

• 1 Command Center for Multiple Locations

• Templates that Duplicate Systems Instantly

• Same Experience Across All Locations

• Strategic Growth and Not Destructive Growth

The Future is Here

The next generation of Sports Operations will consist of:

• AI-Powered Scheduling and Planning

• Real-Time Performance Insights and Real-Time Attendance Intelligence

• Automated Financials

• Data-Driven Athlete Development Tracking

• Integrated Communication Ecosystems

The question is not if clubs will adopt Integrated Systems, but rather, Who Will Adopt Early and Who Will Be Playing Catch Up Later.

Waresports: Uniting Your Club’s Ecosystem From Field to Finance

Not just another app. Not another excel sheet.

A Complete and Integrated Artificial Intellect Operating System for Modern Sports Organizations. Designed for Clubs That Want to Win Beyond the Scoreboard. The Future Will Favor Clubs with Structure.

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